Author: Build Websites

  • Managee Account Suspension for cPanels under WHM

    Managee Account Suspension for cPanels under WHM

    Introduction-

    This functionality enables the suspension and unsuspend of accounts on your cPanel under your WHM server. For instance, you might want to temporarily deactivate accounts that are in default.

    Process: Go to “List of accounts” under your WHM

    The interface will display the action the system will take with incoming email for suspended cPanel accounts. You can edit this setting in WHM’s Exim Configuration Manager interface (WHM » Home » Service Configuration » Exim Configuration Manager).

    The interface lists all of the accounts on your server. The interface displays active, unsuspended accounts in white, and displays suspended accounts in red. In the example below, the example1.com account is suspended:

    The list of accounts in the Manage Account Suspension interface.

    Suspend an account

    To suspend an account, perform the following steps:

    1. Select the account that you wish to suspend.
    2. Enter a reason in the text box.
      Note: It is advisable to always provide a justification for account suspension. If the account is owned by a reseller, this rationale may assist the reseller in promptly addressing the issue.
    3. To ensure that resellers cannot unsuspend the account, select the Prevent resellers from unsuspending checkbox.
    4. Click Suspend.

    Unsuspend an account-

    To unsuspend an account, perform the following steps:

    1. Select the account that you wish to unsuspend.
      Remember: Only users with root privileges can unsuspend a locked account.
    2. To keep service proxying, select the Retain Service Proxying checkbox. Most users do not need to select this checkbox.
    3. Click Unsuspend.

    Limitations

    This interface has the following limitations:

    • 👉 The system will not suspend any of the account’s Amazon RDS™ remote databases.
    • 👉 This feature uses Apache® virtual host include files to redirect incoming web traffic to an Account Suspended interface.
    • 👉 You cannot change a suspended account’s password.
    • 👉 When you suspend an account, the system adds a special character to the front of the cPanel user’s password field. This special character creates an invalid hash, which results in an invalid password message to the cPanel user.
  • How to change the domain name of an existing cPanel account through WHM?

    How to change the domain name of an existing cPanel account through WHM?

    𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻-
    This article outlines the necessary steps to modify the primary domain associated with an existing cPanel account. It is important to ensure that the desired new primary domain does not already exist on the same server.

    Follow below Steps-

    • Step-1: Log into WHM as the ‘root’ user.
    • Step-2: Navigate to ” List Accounts “
    • Step-3: Select the cpanel account to edit.
    • Step-4: Click the “Modify Account” button.
    • Step-5: Enter the new domain name in the “Primary Domain” textbox.
    • Step-6: Click the “Save” button at the bottom of the page.
  • How to Use AI in Your Reseller Hosting Business?

    How to Use AI in Your Reseller Hosting Business?

    Artificial intelligence (AI) has emerged as a fundamental element across various sectors, yet its application in reseller hosting may not be immediately apparent. However, if you adopt a creative perspective, there are numerous opportunities to explore. Incorporating AI into your reseller hosting operations can significantly enhance efficiency in multiple areas. For instance, it allows for the swift automation of crucial, yet monotonous, tasks. Additionally, AI can improve customer support and optimize your marketing strategies. To assist you in harnessing this technology effectively, we will outline some of the most effective methods for integrating AI into your reseller hosting business today.

    Streamlining Key Repetitive Activities through Automation

    Whether you are an established hosting reseller or a newcomer to the field, you will encounter essential tasks that require repetition. One such task is collecting monthly payments from your clients. The challenge with these responsibilities lies in their manual execution, which can be quite time-intensive. While it is possible to assign these tasks to other team members, doing so may hinder their ability to focus on other activities that could drive progress.

    When utilized appropriately, artificial intelligence serves as an outstanding tool for automating various tasks. For instance, it allows for the generation of invoices with minimal effort on your end. Additionally, this technology enables you to monitor all customer subscriptions effectively.

    In addition to handling payments and invoicing, AI can also facilitate automation in the following areas:

    1. Generating tickets when problems occur
    2. Distributing newsletters
    3. Onboarding new clients
    4. Backing up websites and data

    Evaluating Customer Contentment

    Even when you execute every aspect correctly, it is inevitable that not all customers will be satisfied. Nevertheless, there are several strategies you can implement to enhance their experience prior to encountering negative feedback. Assessing their current levels of satisfaction is undoubtedly the most effective approach to achieve this.

    Manually analyzing all customer data to identify trends can be a daunting task, which is where artificial intelligence can be beneficial. By utilizing customer relationship management (CRM) software, you can gain deeper insights into which customers are content and which are not with your offerings. With this knowledge, you can take appropriate actions to improve their satisfaction in the future.

    Moreover, in addition to fostering better relationships with dissatisfied customers, AI can also be utilized to uncover potential upselling opportunities. This could lead to increased revenue, enabling you to reinvest in your business. Features such as star ratings and sentiment analysis can provide a clearer understanding of customer perceptions.

    AI Customer Assistance

    A frequent error in reseller hosting that should be avoided is overlooking customer support. In addition to employing actual team members, utilizing AI can enhance problem-solving efficiency.

    A prevalent application of AI in customer support is through chatbots, which can address common inquiries, enabling your team to concentrate on more urgent and intricate matters. Notable AI customer support platforms include Zendesk and Freshdesk. Your team can integrate these tools with their manual efforts to address each customer’s concerns more effectively.

    In addition to utilizing AI for customer support, it is beneficial to collaborate with a web hosting provider that possesses high-level expertise. This partnership will enhance the overall quality of your service offerings.

    Utilizing Artificial Intelligence to Enhance Marketing Efforts

    Up to this point, we have discussed the ways to utilize AI in your reseller hosting business for various internal processes. However, there are also innovative ways to incorporate it into your outbound marketing strategies.

    To thrive as a reseller hosting business, engaging in some form of marketing is essential. This is important not only for reaching your target audience but also for highlighting what sets you apart from your competitors. Nevertheless, it is important to note that marketing can be quite time-consuming.

    As a hosting reseller, it is advisable to include a marketing expert among your potential hires, while also utilizing AI to enhance their effectiveness. For instance, tools such as ChatGPT can assist in generating drafts for social media content. Additionally, platforms like Perplexity can facilitate research efforts. When incorporating AI into your marketing strategy, it remains essential to thoroughly proofread and edit the content to ensure it reflects your unique voice. Furthermore, you might want to explore the integration of AI with SEO practices.

    Overview

    AI is a crucial resource for any reseller-hosting enterprise aiming for sustainable growth. It can be applied across various domains, including customer support, project management, sales, and marketing. Assess the specific requirements of your business and explore the various methods to integrate AI accordingly.

  • How to increase the maximum file upload size limit in PHP & phpMyAdmin?

    How to increase the maximum file upload size limit in PHP & phpMyAdmin?

    Introduction –

    By default, cPanel establishes a maximum file upload limit of 2GB. Please refer to this guide to raise the upload threshold.

    Procedure-

    • 👉 Step-1: Log into WHM
    • 👉 Step-2: Navigate to “WHM / Software / MultiPHP INI Editor”
    • 👉 Step-3: Select the version of PHP that your site uses
    • 👉 Step-4: Increase the following variables
      1. upload_max_filesize
      2. post_max_size (This should be larger than or equal to upload_max_filesize)
      3. memory_limit (This should be larger than or equal to post_max_size)
      4. max_execution_time (Optional, but can prevent timeout errors for large files)
    • 👉 Step-5: Click “Apply”
    • 👉 Step-6: Repeat for all versions of PHP that you require larger file upload sizes for.

    NOTE: Please note, the maximum size for these variables is 2GB.

  • How to increase the maximum upload limit in phpMyAdmin ?

    How to increase the maximum upload limit in phpMyAdmin ?

    If a SQL file is uploaded through phpMyAdmin that exceeds the upload size limit and/or the post size limit, the following error will occur:

    1. phpMyAdmin – Error
    2. Incorrect format parameter

    This error is provided because only part of the file was uploaded due to the upload limit, which results in a corrupted import.

    To increase the maximum upload limit in phpMyAdmin, you must increase the cPanel PHP max upload size and cPanel PHP max POST size values. The maximum value these limits can be increased to is 2047 M. If your import file is larger than 2047 M, you must import the database via the command line.

    Step-By-Step Instructions-

    • 👉 Step-1. Log in to WHM as the root user.
    • 👉 Step-2. Navigate to “Home / Server Configuration / Tweak Settings” in WHM.
    • 👉 Step-3. Click on the PHP tab.
    • 👉 Step-4. For the “cPanel PHP max upload size” option, increase the upload limit to your desired value.
      • a. Values higher than 2047MB are not permitted.
    • 👉 Step-5. For the “cPanel PHP max POST size” option, increase the POST value to the same or higher.
      • a. Values higher than 2047MB are not permitted.
    • 👉 Step-6. Click Save.

    Once this is done, you’ll see that phpMyAdmin now shows the new maximum upload size on the import screen next to the upload button.

  • Threats in Cyber Security

    Threats in Cyber Security

    The actions executed by persons with harmful intentions that seeks unlawfully access to important/confidential data, disrupt all types of digital operations or to damage necessary information are known as Cyber Security Threats.

    Cyber attackers uses any individual’s or company’s sensitive data to gain access of their financial accounts or to steal information, among other potentially harmful actions, it is essential to keeping all types of private data protected.

     

    Cyber Threats Sources

    Some common cyber threats sources against organizations are:

    • Nation States—inimical countries launch cyber-attacks against native institutions or companies, to interfere in communications, inflict damage, and cause disorder.
    • Terrorist Organizations—terrorists perform cyber-attacks to threaten national security, destroy or abuse critical infrastructure, disrupt economies, or cause physical harm to citizens.
    • Criminal Groups—special groups of organized hackers target to break into the computing systems of others for economic advantage. They use spam, phishing, spyware or malware to extort, rob private information, or do online scams.
    • Hackers—single hackers aim organizations with various attacking techniques for personal gain, financial gain, revenge, or political activity.
    • Malicious Insiders—employee having legitimate access in company assets, many times abuses their privileges to damage computing systems or to steal information for personal or economic gain. These insiders can be employees, suppliers, contractors, or even partners of the organization.

     

    Cyber Security Threats Types

    The various types of cyber security threats are:

    • Malware:

    Malware is malicious software like ransomware, spyware, viruses or worms. It gets activated when any user clicks on the malicious link or attachment, which results installation of dangerous software. And when malware once gets activated it can:

    • Block access to main network components
    • Install further harmful software
    • Secretly gain information by transferring data from hard drive
    • Disorder separate parts, thereby making the system inoperable

     

    • Emotet:

    According to CISA (Cybersecurity and Infrastructure Security Agency) Emotet is a progressive, segmental banking Trojan that chiefly functions as a dropper or downloader of other banking Trojans. It is among the most destructive and costly malware.

     

    • Denial of Service:

    Denial of service also known as DoS is a cyber-attack that floods computer or network which restricts respond requests. Distributed DoS (DDoS) also does the same thing, however the attack generates from computer network.

     

    • Man in the Middle:

    When the hackers insert themselves in between two-party transaction it is known as man-in-the-middle (MITM) attack. After interfering in the traffic, they filter and steal data. MITM attacks generally happen when visitors use unsecured public Wi-Fi network.

     

    • Phishing:

    Phishing attacks practise fake communication like an email, to trick the receiver thereby making them to open it and carry out the instructions mentioned inside, like providing credit card details, etc.

     

    • SQL Injection

    SQL (Structured Query Language) injection is a cyber-attack type which results insertion of malicious code in the server which uses SQL. The server releases information when it gets infected.

     

    • Password Attacks

    With correct password, a cyber-attacker can access the treasure of information. Social engineering is a common password attack type it heavily relies on human interaction and often includes tricking people for breaking the standard security practices.

     

    Cyber Security Solutions

    Organizations use cyber security solutions tools to defend against cyber security threats, physical disasters, accidental damage, as well as other threats.

    The main security solutions types are:

    • Application Security—it tests vulnerabilities in software application during development and testing.
    • Network Security—it monitors network traffic, recognises potentially malicious traffic, and allows organizations to filter, block or mitigate threats.
    • Cloud Security—it gears security controls in public, private as well as hybrid cloud environments, sensing and fixing incorrect security configurations & vulnerabilities.
    • Endpoint Security—installed on endpoint devices like servers or employee workstations, which prevent threats such as unauthorized access, malware, and misuse of browser and operating system vulnerabilities.
    • Internet of Things (IoT) Security—IoT security solutions help to gain visibility and recover security for IoT devices.
    • Threat Intelligence—combines numerous feeds having data about attack signatures as well as threat actors, offering additional context for security events.

     

    At Build Websites, we are always prepared to help our customers to protect their websites against all types of cybercrime. For more details or best website security services, contact us today!

  • What are the Easy Tactics for Social Media Optimization for Quicker Growth?

    What are the Easy Tactics for Social Media Optimization for Quicker Growth?

    Social media optimization (SMO) is not just making overall social media strategy. It is a chance of doing works even better way.

    With the help of SMO the business owners, content creators, and also social media marketers acquire maximum from their social media presence.

     

    What is SMO?

    SMO i.e. Social media optimization is a practice that helps you to improve your social posts or your complete social media strategy to accomplish superior results: increase engagement levels, rapid follower growth, improvement in clicks as well as conversions, etc.

    SMO involve various different tactics and techniques that differ in scope & complexity:

    • Elementary enhancements on specific post level, such as asking engaging query in the caption of the post or choosing a grabbing thumb-stopping visual
    • Advanced enhancements, such as redefining the brand’s appearance on social media

    SMO is an opportunity to analyse and adjust your performance on social media to improve it.

     

    Benefits of SMO

    Let’s have a look on how correct social media optimization tactics can improve your social media efforts:

    • Strengthens online presence
    • Connects & engages with viewers on a deeper level
    • Improves brand awareness
    • Increases reach in social media
    • Advances the quality of leads from social media
    • Sells more products and services using social channels

     

    Easy Tactics for SMO

    To make sure your social media accounts are used as efficiently as possible, follow the below mentioned easy tactics for social media optimization:

    Post at Right Time:

    To gain more on social media, consistent and exciting post content is needed, however to gain maximum engagement, it should be posted on right time too.

    Mostly, posting in social platforms around 10.00 AM on Tuesdays, Wednesdays, as well as Thursdays works the best. But do not overlook that this is a universal guide. Which timing works for your social media pages, totally depends on your audience that may differ from the universal guide.

     

    Grace Your Bios:

    Your bio in your social media account is possibly one of the main things any new visitor or potential customer will sees when they visit your page. Therefore, it is important to grace your bios as best as possible. And the main information that should be included are:

    • Who you are?
    • What your business does?
    • What you do?
    • The subjects in which you have interest.
    • Your brand’s look.
    • How one can contact you?

     

    Optimize your links with UTMs:

    SMO often uses links to redirect visitors to any webpage where they continue their engagement. It is essential for driving traffic your website’s contents, or landing pages.

    Therefore, optimizing these links are very essential to understand how your viewers engages with the links those are shared by you. Therefore, by adding UTMs you can quickly & easily track the behaviour of the visitors.

     

    Images should be in Right Size:

    The brand’s look is everything for any business. Therefore, always make sure the images you post should look professional, sophisticated, and predominantly it is in the right size.

     

    Post the Accurate Amount:

    You must not bombard your viewers with non-stop posting, also you should not post so less that you drop off their radar. Discovering the ideal social media posting schedule for your posts is important to bring more engagement as well as conversations for your brand.

     

    Review Your Social Media Strategy:

    Always analyse your present social media strategy and look for the following areas:

    • Are you getting your objectives and goals?
    • Do your social media goals go parallel with your principal marketing strategy?
    • Are you posting the correct content types?
    • Do your posts resonate with your audience?

     

    Always Consider Your Audience First:

    Analyse the demographics of your audiences and optimize your social media content accordingly to target the right groups.

     

    Optimize Your Accounts for Search:

    To make your post discoverable by a searcher add important keywords related to your business or brand as hashtag to improve post’s discoverability and boost its organic performance.

     

    Build Consistency with Your Username:

    Your username across all your social media channels speaks a lot about you or your brand. Hence, it is essential to keep consistency with your username.

     

    Make Grabbing Headlines & Captions:

    Test and trial the language and words you use in your post’s heading and captions to resonate what attracts your viewers the most. Remember, one content that works best in only social media platform may not work in the other platform.

     

    Add Tags to Your Posts:

    If your social media posts features any other brand or person, then tagging that brand or person in your post will be the best practice. This practice shows friendliness, and also creates natural conversation & communication with your post.

    Build Websites is a popular digital marketing and web development company in India and we offer best social media optimization and social media marketing services to our customers. For more information, contact us today!

  • Importance of Web Hosting

    Importance of Web Hosting

    High-performing and trustworthy web hosting is very essential part for any successful website. Whenever anyone thinks for creating a new website, they keep web hosting as the last things in their mind. However, ignoring the choice of correct host can result disastrous effects on the website and hence on the business.

    With numerous choices it becomes very easy for anyone to merely select the cheapest option. But, web hosting must be seen as an important investment for any business. Hosting is like a foundation for any website. As people never build their home on any unstable foundation, likewise one must not go with a website with a low-quality host.

    So, let’s find the answers for; what is web hosting, how to decide which web host is a quality host, and most importantly what is the importance of web hosting.

    What is Web Hosting?

    Whenever any website is created it consists of numerous different files and these files require being stored in an order in such a place that they can be accessible anytime on the internet. Hence, web hosting companies rent space in their servers over a monthly or yearly fee. This process of keeping the website files in the server of any hosting provider is known as web hosting.

    Hosting providers have group of numerous servers which are called as data centers. Other than servers, they also offer various additional elements such as network connection equipment, security measures, backup power supplies, air conditioning systems, and many more.

    And the best part is, your website files will be available for 24/7 in the server of the hosting provider, hence, your website will be accessible on the web always.

    Additionally, your web host will take the responsibilities of: server maintenance, troubleshooting, hardware and software update, and lot more.

    How to decide which web host is a quality host?

    Today, there are hundreds of hosting companies available in the market, and also there variety of hosting types such as Shared, VPS, Dedicated, Cloud Hosting or we have Linux Hosting, Windows Hosting, WordPress Hosting, and definitely you don’t want to select anyone randomly.

    After understanding about website hosting, let’s learn how to decide which web host is a quality host.

    High Reliability and Server Uptime

    Reliability and server uptime denotes to how frequently your website will be obtainable online. Majority of hosts stick to 99.9% uptime. This provides room for any essential server maintenance which can temporarily take your site offline. Some web hosting companies even repay you for the time that is above their guaranteed uptime.

    Therefore, before finalizing any web hosting service provider, always verify uptime policy of the hosting provider and also check if they are giving any uptime guarantee. Since, there is no point in having a website if it remains offline whenever you need it the most.

    Bandwidth and Storage

    Bandwidth converts to the traffic amount and total page views that your website can handle every month. Nowadays, offering unlimited bandwidth became a common practice. In a shared hosting plan unlimited bandwidth offers does not actually mean unlimited.

    On the other hand, the storage limits widely vary across the hosting platforms and companies. Though, if you are not storing videos, or collecting and storing user data, or tons of media content, then you can possibly escape with using minimum storage levels.

    Great Customer Support

    No one certainly thinks about customer support until it is too late. But for any reason, if your website goes offline, then whatever you do, you can’t take it back online. That time only good customer support can only assist or help you.

    Therefore, testing the support team by yourself before selecting your hosting provider is very essential.

    Domain Management Tools

    The host which you purchase must be equipped with tools, like cPanel, using which you can easily manage your domain. Also, check for ability to add multiple domains or set up subdomains to a single hosting account.

    Clear Pricing

    Increase in hosting price is quite a common practice—unless you purchase hosting for multiple years at a single stretch. Therefore, make sure you choose a hosting company which has clear pricing terms, so that you can stay prepared whenever any increase in price is going to occur.

    Ability to Scale

    Lastly, look for host that can grow with your requirement. Any site doesn’t stay in the same size for its complete life. If you are starting a website, then you possibly want it to be a great success. Typically, this clearly means more traffic.

    Over time, you requirement from your web host will change. If initially it was a basic shared hosting plan, then later you might need to upgrade to any cloud hosting, or you may require web hosting for WordPress site.

    So, at the time of host selection make sure they offer scalable packages, or provide you the ability to upgrade to any different hosting plan.

    What is the importance of web hosting?

    The choice of web host will influence your website’s complete success. It doesn’t like a big deal, but picking a low-quality host can damage your website in a numerous ways. Therefore, it is very important to select the right web host.

    Let’s have a look on some of the major influences your web hosting provider will have on your website:

    • Your website’s security will be on the line.
    • You will get support whenever any issue occur.
    • You loss of sales will get minimize.
    • Your website’s performance and SEO will get boosted.
    • Your site content will remain secured.

    As you can understand now, the investment decision in web hosting matters a lot than your thinking. Hopefully, this article was helpful for you to have a better understanding about web hosting, and what to look for while choosing the web host for your website.

    For web hosting services, contact Build Websites today!

  • How to Brand Your Ecommerce Website?

    How to Brand Your Ecommerce Website?

    In current time online shopping is hitting its peak. Being a business owner if you don’t have a business website, then you are missing great opportunity for your business growth.

    The main problem that stops many business owners from building their business website and branding it is that, they think branding is a very difficult task to accomplish. Though, with required knowledge it can be achieved easily.

    Let’s have a look what is branding, how you can brand your ecommerce website and why it is essential.

    What is Branding?

    The most powerful marketing asset for any online brand is having a business website. A website always leaves the first impression on the potential customers. So, brands must ensure that their business website is branding their business products or services in the best possible way.

    Branding is one of the most important aspects of any business website which can never be ignored. The way your develop brand identity is what that can set you apart from your competitors. Moreover, branding helps business to build credibility and trust with the target audience.

    Branding a business website is more than simply going for fancy designs, logos and fonts. It is all about crafting a consistent look and feel across the entire website that can showcase your company’s distinctive personality.

    Need of branding for ecommerce websites?

    For ecommerce website or business websites, branding is very essential that anything else. Actually, according to the experts it is most crucial, because, it offers a wide range of benefits to brands, such as attracting new customers, retaining existing consumers, building customer trust & loyalty, and improving overall business. People mostly misunderstand the effect of a good quality brand; hence to overcome that, you have to examine how trusted rebranding agencies are performing their task.

    Since, today almost every company, from small businesses to multinationals, took their business online. Therefore, to compete with them, good branding is very essential. Else, your website may get lost in the huge ocean of digital world.

    Let’s consider why one should focus on branding;

    • It increases the credibility of the website or the ecommerce stores
    • It transforms your regular outlet into a trustworthy brand
    • It brings a significant amount of organic traffic to your website
    • It saves time & money which is required to spend on marketing as well as advertising

    Designing Website Layout Carefully

    The thing that matters the most when it comes to branding is the website layout. Good website’s design can make your site look unique and also makes it functional and easily understandable.

    For perfectly designing the website layout, one should consider:

    • The structure should be easy to navigate and use.
    • The layout should be visually appealing to attract new users and increase engagement.
    • The design must be responsive or mobile-friendly.

    Impressive Logo Design

    Branding majorly depends on creating a unique identity for the business. And, without a logo one cannot build a unique identity. That logo helps people to differentiate the brand from other companies, and it also assist company’s name to stay in customer’s mind. Moreover, a brand logo also conveys the brand message. Therefore, creating a memorable and impressive logo for the brand is very essential.

    To create an eye-catching logo one must follow the below mentioned tips:

    • It should be simple: It should be understandable and easy to remember. Avoid too much colours or complex shapes.
    • It should be relevant: It should be relevant to the business’ unique values and prepositions.
    • Try using strong colors: Strong color combination always keeps the logo out from competition.
    • It should be unique: It must be unique and should not be related to any other.
    • It should be scalable: It should be scalable to be used in numerous sizes and platforms.

    Color Palette

    Choosing the correct color palette for your business website is very essential for branding. Picking the accurate colors can make a connection with your viewer, which will ultimately lead to additional conversions and leads. Though, selecting the exact color palette is not that easy. To achieve your goals, you have to consider some factors like the emotions that you want to evoke, the psychographics and demographics of your target audience, and the brand message you want to convey.

    Let’s have a look on some tips for selecting the right color palette:

    • Take limited colors, maximum three or four. Numerous colors can make it overwhelming and can give a cluttered look to your website.
    • Use tools to make a harmonious colors scheme.
    • Consider using the brand’s colors only.
    • Use other colors versions to create incredible contrast.

    Choose Correct Typography

    The technique of positioning written language to make it readable, legible, and appealing is called as Typography. It involves choosing typefaces, point size, line length, spacing, as well as letter-spacing. The typography of your website says a lot about your brand and its aesthetic sense. It also conveys playfulness, professionalism, or other feeling that you want your visitors to experience. Thus, it is crucial to select the correct typography for your website.

    Improve User Experience

    To brand your business website it is very essential to invest your time and money on improving the user experience. It should be visually appealing and must have user-friendly interface that can make the visitors, spend maximum time in your pages to find the products/services they are looking for. Website with great user experience encourages its consumers to visiting the website repeatedly. Eventually, it improves leads and conversions.

    If your website doesn’t offer a good user experience, then you will not get the fruit of the hard work that you put on SEO, advertising, marketing, and designing.

    Consistency

    Another key to success for branding is consistency. Each and every page of your business website must reflect your company’s branding. Maintaining the consistency is very challenging specifically for those websites, which have multiple pages and web admins. Yet, by following the below mentioned points you can ensure your website’s consistency with company’s branding.

    • Pick and use same fonts, color scheme, and design elements on every page.
    • Don’t forget to add the brand logo on every page.
    • Match the website’s tone & voice with the company’s values & identity.

    Creating the best Content Strategy

    As we all know in digital world there is a saying that “content is king”. And when it comes to website branding this phrase perfectly matches. One of the most important elements of any website for its online presence is the website’s content which can make or break the chances of success.

    For any business website it is very essential to create great content strategy. It should be informative, well-written, and engaging to grab audience’s attention and transform leads to conversions. The content strategy guarantees that the website is aligned with the business’s objectives and goals. Great content strategy also helps in keeping the content fresh as well as relevant, thereby motivating visitors to return.

     

    Build Websites is a leading web design and development company in India and we offer all kinds of website design and development services at affordable prices. We also offer SEO and digital marketing solutions to take your business to the next level. For more information, contact us today!