Best UI/UX Designer & Front End Developer Kolkata, India, Build Websites

UI & Front End Design

We help organizations define ambitious visions, turn concepts into results, and deliver exceptional user experiences.

Websites are created for digital viewing and can be accessed from any location globally. User experience (UX) plays a crucial role in determining how design elements enhance the overall user experience, in conjunction with user interface (UI) design. The ultimate objective is to progress towards high-fidelity designs. In contrast, traditional printed marketing materials necessitate that potential clients are near your business to physically receive these materials. Although both formats adhere to specific best practices, a website should be regarded as a dynamic entity that requires regular updates to maintain user engagement and accessibility.

There is often confusion between UI design and UX design, with many individuals mistakenly using these terms interchangeably. While UI design emphasizes interaction and the visual aspects of an application, UX design is focused on fulfilling user needs and intentions.

The primary aim of a UX designer is to guide users to their desired destination. For instance, if a user seeks a list of services offered by a company, the UX designer is responsible for creating a clear navigation pathway to that information. Subsequently, the UI designer ensures that this navigation is not only efficient but also visually appealing and easy to use.

Our Process

Collaboration, innovation, and years of industry expertise are seamlessly integrated into our approach. Our team possesses both the skill and enthusiasm for design that transcends mere aesthetics. We are committed to the principle that effective design should address business challenges and enhance brand visibility.

STRATEGY

With research, designs are more effective because it helps you in finding the right requirements for the targeted persona. We try to gather as much information about the business and customers through qualitative and quantitative data. Designer has to sift through them to identify the problem, understanding the needs of customers and how best to help them meeting their goals.

DESIGN

Once we have research in place, it's time to frame meaningful strategies to create a powerful product. Hypothesis are tested and prioritized to find the probable loopholes and eliminate the preconceived ideas about the product. It will also help in discovering that innovative feature that separates a great design from average.

IMPLEMENT

The top strategies are put to action by building information architecture of the gathered information in a format, which is easier for user to understand. Then wireframes, mood boards, sitemaps and designs are built to create a visual representation that guides through the navigation. Finally our strategists, and designers work with your team to create a beautiful and functional final product.

REFINE

When the data and visual storytelling take shape into a product, it's time to look back on our hypothesis and metrics to determine if we were successful. We continue to iterate and improve it based on usability testing and customer feedback. Designers then evaluate it and give final touches matching the customer requirements.