Best UI/UX Designer & Front End Developer Kolkata, India, Build Websites

UI & Front End Design

We help companies define big visions, turn ideas into realities and deliver delightful user experiences

Websites are designed to be viewed digitally and are accessible from anywhere in the world. UX informs how design elements support the underlying user experience, paired with UI. The end result is to move to high-fidelity designs. Traditional, printed marketing materials require your prospects to be within close proximity of your business to physically receive the materials. While both mediums have certain best-practices guides to follow, your website is best thought of as a living, breathing entity. As such it needs to be updated more regularly to ensure users continue to be able to see and engage with your site.

UI design and user experience (UX) design are often confused. Sometimes, people use the terms (mistakenly) interchangeably. Whilst UI design focuses on interaction design and the visual elements of an application, UX design exists to satisfy user intent.

A UX designer’s primary goal is to get the user where they want to go. If the user wants to find a list of services that a company offers, the UX designer ensures a clear navigation path to access that information. The UI designer then ensures the navigation path is efficient, visually pleasing, and effortless to use.

Our Process

Collaboration, creativity, and decades of business experience rolled up in a neat package. We've got talent and passion for design that goes beyond creating beautiful visuals and we believe that good design should solve business problems and make a brand stand out.

STRATEGY

With research, designs are more effective because it helps you in finding the right requirements for the targeted persona. We try to gather as much information about the business and customers through qualitative and quantitative data. Designer has to sift through them to identify the problem, understanding the needs of customers and how best to help them meeting their goals.

DESIGN

Once we have research in place, it's time to frame meaningful strategies to create a powerful product. Hypothesis are tested and prioritized to find the probable loopholes and eliminate the preconceived ideas about the product. It will also help in discovering that innovative feature that separates a great design from average.

IMPLEMENT

The top strategies are put to action by building information architecture of the gathered information in a format, which is easier for user to understand. Then wireframes, mood boards, sitemaps and designs are built to create a visual representation that guides through the navigation. Finally our strategists, and designers work with your team to create a beautiful and functional final product.

REFINE

When the data and visual storytelling take shape into a product, it's time to look back on our hypothesis and metrics to determine if we were successful. We continue to iterate and improve it based on usability testing and customer feedback. Designers then evaluate it and give final touches matching the customer requirements.