Landing Page Design
Create Your Landing Page Using Build Websites.

A landing page is a standalone webpage that acts as a destination for prospective customers who engage with links from emails, advertisements, or various digital platforms. Its main purpose is to collect contact information from visitors in exchange for a valuable incentive, such as a discount code for retail or insights provided through a white paper in a business-to-business (B2B) context. Unlike standard web pages, landing pages are not consistently included in a website’s navigation. They are specifically crafted to serve a particular function within a targeted advertising campaign, addressing a specific audience at a precise moment.

Similar to a homepage, landing pages often represent the first interaction visitors have with your website. However, it is crucial to recognize that homepages and landing pages have different purposes. Typically, users arrive at landing pages through pay-per-click advertising campaigns. Nonetheless, other methods of accessing your landing page may include navigating from your homepage, encountering it through social media posts, finding it via organic search results, or being directed there through email campaigns.

Types of Landing Pages

Lead Acquisition Landing Pages

Lead generation landing pages are meticulously designed to collect vital information from visitors, including their name, email address, or phone number, in exchange for a free offer or valuable resource. Typically, these pages feature a lead form accompanied by a succinct and compelling headline that clearly communicates the benefits of the offer presented.

Landing Pages for Click-Through Engagement

Click-through landing pages are carefully designed to encourage users to visit a specific webpage and take a desired action. Typically, these pages feature a prominent and engaging headline, compelling written content, and a clear call-to-action button.

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