Landing Page Design
Design Your Landing Page With Build Websites

A landing page is an independent webpage that serves as a destination for potential customers who click on links from emails, advertisements, or other digital platforms. Its primary objective is to obtain contact information from visitors in return for a valuable incentive, such as a retail discount code or business-to-business (B2B) insights provided through a white paper. Unlike regular web pages, landing pages are not permanently featured in the navigation of a website. Instead, they are designed to fulfill a specific role within a targeted advertising campaign, catering to a particular audience at an exact moment.

Similar to your homepage, landing pages frequently serve as the initial encounter visitors have with your website. However, it is important to note that homepages and landing pages fulfill distinct objectives. Users generally access landing pages through pay-per-click advertising campaigns. However, alternative means of reaching your landing page include navigating from your homepage, encountering it via social media posts, discovering it through organic search results, or being directed to it via email campaigns.

Types of Landing Pages

Lead Generation Landing Pages

Lead generation landing pages are specifically crafted to acquire essential visitor details such as their name, email address, or phone number, in return for a complimentary offer or valuable resource. These pages commonly showcase a lead form alongside a concise and persuasive headline that effectively elucidates the advantages of the provided offer.

Click-Through Landing Pages

Click-through landing pages are meticulously crafted with the intention of enticing users to navigate to a designated webpage and subsequently perform a predetermined action. These pages commonly showcase a distinct and captivating headline, persuasive textual content, and an unmistakable call-to-action button.

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