Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It helps a business organisation in increasing or boosting up their sales of products or services in the online market. It also helps the business to increase the traffic of visitors on their website and hence, it will directly help you to increase sales. Generally, ORM or Online Reputation Management in Digital Marketing helps the business in the most effective manner as it helps them to avoid negative comments or feedbacks placed by the customers. The negative feedbacks and comments automatically degrade the reputation of the product or service in the market. Bad reputation means that the business is not up to the mark and it will directly affect the performance of the business and is not generating enough income. Here is the list of some of the reasons so as to why the reputation of your product or service comes down.